Past Projects

SFF 2012
Singapore Food Festival 2009, 2010, 2011, 2012

Since its inception in 1994, The Singapore Food Festival (SFF) has grown to establish itself as a key attraction within Singapore’s calendar of events. SFF seeks to showcase our diverse food offerings inspired by our culture and heritage. For the entire month of July, participants can look forward to sumptuous fare leaving you with unforgettable gastronomic experiences islandwide!

Mid-Autumn Festival
Mid-Autumn Festival @ Plaza Singapura

From 29 Aug - 11 Sep 2011, the Plaza Singapura Atrium housed 18 mooncake brands selling mooncake of all sorts from reknowned hotels. Within these brands are Shangri-la Hotel and Goodwood Park Hotel bringing great deals for mooncake.

Asahi Pop-up Bar
Asahi Pop-up Bar

For a month in the mid 2011, Asahi Pop-up Bars appeared spontaneously in various locations where they’ll open for just three hours, serving Asahi Super Dry at a special price complemented by music and the kind of fun activities one would expect from “Japan’s No. 1 Beer.”

Oktoberfest
Oktoberfest @ Plaza Singapura

With Edringer Beer, the official beer for Oktoberfest, bringing their beer and Werner's Oven presenting authentic German food, shoppers in the Plaza Singapura Atruim had a great time! Fun and exciting games were played and shoppers get to win beer out of it.

Nando's
Nando's Peri-lection

This campaign brought Nando's chicken and signature flavours to the outdoors for sampling and roadshows. Shoppers were invited to sample the sauces and vote for the one they liked the most.


For enquiries relating to events management, please drop us an email at info@sfba.com.sg